Avtra and CTW have partnered to enhance commercial and omnichannel distribution capabilities of the Avtra PSS platform.
The CTW Platform helps Avtra customers develop their retail strategies. Avtra carriers are now able to:
- Create and distribute unlimited fare brands, ancillaries, and bundled offerings in all distribution channels;
- Dynamically control their price points using industry-standard processing;
- Expand market reach by selling interline segments in their direct channel; and
- Provide self-service in their direct distribution channels with the most advanced reshop, exchange, and refund capabilities.
These new commercial capabilities will increase Avtra carrier revenue while increasing customer satisfaction with expanded offerings and online self-service capabilities. Furthermore, carriers will also experience a significant reduction in call center costs and revenue loss often associated with manual processing of refunds and exchanges.
Avtra CEO, Amir Hashemi, said:“Avtra chose CTW as a partner to enhance the solutions offered to our hosted airlines with cutting edge services, outbound interline, and self-service automation. With the CTW capabilities added, Avtra is now the perfect solution for airlines of all sizes and types. This strategic partnership will greatly advance our expansion plan, allowing us to cover the needs of new markets, and offer a better shopping experience to travelers at the same time.”
CTW’s CEO, Assen Vassilev, noted: “CTW is pleased to add the innovative Avtra PSS and Distribution Platform to its customer base and to enhance its existing commercial capabilities. The combined Avtra-CTW platform provides airlines with market-leading shopping, pricing, hosting, and retailing capabilities and full industry compliance.”
